This Is Bliss
A Photobook Case Study
Online Talk with Jon Horvath and Jennifer Yoffy
Thursday, December 9, 2021, 7PM EST
Free and open to the public
Registration required
Join Aurora for an online discussion about the making of This Is Bliss, by Jon Horvath, to be co-published March 2022 by Yoffy Press and Fw: Books in an edition of 500. From creative choices to economic necessities, Jon Horvath and Jennifer Yoffy will talk about all stages of the project’s development, starting with the initial book concept to final (co)publication and distribution.
To register for the talk and receive a Zoom link, please click here.
To order This Is Bliss, please click here.
This Is Bliss is a transmedia narrative project investigating the vanishing roadside geography and culture of a rural Idaho town named Bliss. The project considers how mythologies of place and happiness collide, and are frequently confounded, in a location with a complex narrative of booms and busts that reflects the complicated history of American Idealism and Manifest Destiny. All that remains in Bliss is two gas stations, a school, a church, a diner, and two saloons to service its 300 current residents. Through a thorough look at the contemporary landscape and its residents, This Is Bliss contrasts romantic visions of the American West with its contemporary reality and considers how the heights of idealism are envisioned on both a personal and cultural level.
Jon Horvath (jonhorvath.net) is an interdisciplinary artist routinely employing systems-based strategies within transmedia narrative projects. He received his MFA in Photography from UW-Milwaukee in 2008, and a BAS in both English Literature and the History of Philosophy from Marquette University in 2001. Horvath’s work has been exhibited internationally in solo and group shows at venues including: The Print Center (Philadelphia), The Griffin Museum of Photography (Wincester, MA), FIESP Cultural Centre (Sao Paolo, Brazil), Gyeonggi Art Center (Suwon, South Korea), OFF Piotrkowska (Lodz, Poland), Newspace Center for Photography (Portland), the Haggerty Museum of Art (Milwaukee), INOVA (Milwaukee), Colorado Photographic Arts Center, Manifest Gallery (Cincinnati), Johalla Projects (Chicago), and The Alice Wilds (Milwaukee). His work is currently held in the permanent collections of the Philadelphia Museum of Art, The Snite Museum of Art, and the Haggerty Museum of Art, and is included in the Midwest Photographers Project at the Museum of Contemporary Photography. Horvath currently teaches in the New Studio Practice program at the Milwaukee Institute of Art & Design.
Yoffy Press transforms bodies of photographic work into objects of art through an innovative and collaborative approach to photobook publishing.
Jennifer Yoffy is a publisher, photographer, and arts advocate based in Atlanta, Georgia. She is the founder/publisher of Yoffy Press, an independent publisher dedicated to pushing the boundaries of photobook publishing.
